For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has given rise to myths that must be dispelled.
| For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has given rise to myths that must be dispelled. Read more in this myth buster below. As a refresher — CTV and OTT are not the same, among other misperceptions debunked. What if more than a third of your company’s first-party research about online behavior turned out to be not accurate? A new study from Disqo came to this conclusion. Creator duo Colin Rosenblum and Samir Chaudry almost called it quits more than two years ago. Then, Samsung offered them an annual contract. Now, they have a YouTube channel with more than 700,000 subscribers. Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs. More in this Digiday+ Marketing Briefing. From our sister site, WorkLife: The past two years of remote working have eroded geographical borders for businesses. That plus business leaders' ongoing efforts to improve DE&I has led to high demand for people who can speak multiple languages. How the pandemic accelerated technology-informed mentorship. Other things to know about Don't miss the opportunity to recognize your team's outstanding work. Last chance to submit your entry for the Digiday Media Awards is this Friday, April 15. Join a list of exclusive winners including Buzzfeed, The New York Times, Popsugar and more. Carriers are adjusting business models to add services such as TV, and expanding partnerships to deliver 5G-enabled experiences. Sponsored by AdColony. As consumers change routines, they place ease, convenience and personalization as top purchasing motivators, meaning marketers have an untapped customer base ripe for brand loyalty. Sponsored by Blackhawk. | | |
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