Ad tech is arguably one of the most polarizing cornerstones of the marketing industry. While some herald it as the future of the industry, others decry it as a major threat to civil liberties given the abuses of vast sums of online user information — the cause of laws such as GDPR. Read more below. From our sister site, WorkLife: Other things to know about - Join us virtually on April 21 for the Business of TV Forum where we'll bring together leaders at brands, agencies, TV networks and streaming services to discuss how they are adapting to the TV ad market’s transformation.
- Carriers are adjusting business models to add services such as TV, and expanding partnerships to deliver 5G-enabled experiences. Sponsored by AdColony.
- Brand-consumer relationships have shifted to keep pace with the digital world. And with growing privacy restrictions the mechanisms of the traditional value exchange are changing, too. Sponsored by Meta.
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| Top Stories |  | | Ivy Liu |
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| | | | | Scrutinizing some of the perceived wisdoms of ad tech on the public markets after a dizzying year of public listings. | | |
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howdy! | | | | | Digiday spoke to Jessanne Collins, the New Yorker’s director of newsletters, to hear why the flagship newsletter is getting more personality and original content. | | |
| | | | | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | | |
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howdy! | | | | | This week’s Media Briefing recaps the top topics of discussion among publishing executives at this week’s Digiday Publishing Summit. | | |
| | | | | Brands committed to personalizing digital experiences need a deep understanding of consumers to do so. CDPs are helping them to unlock consumer data’s potential, but not all are created equal. | | |
howdy! | | | | | More ad dollars are being spent in the CTV/OTT space as cord-cutting continues and brands to look for alternative ways to get in front of consumers. | | |
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| | | | | Marketing teams: What tactics are you incorporating into your CTV measurement and creative management strategies in 2022? Take this survey for a $5 Amazon gift card. | | |
howdy! | | | | | Here’s how BuzzFeed, Inc., Hearst, G/O Media, Gannett, the Los Angeles Times and Vox Media are faring in diversifying their workforces. | | |
howdy! | | | | | Between 2020 and 2021, Dexerto’s total views jumped from roughly 1.5 billion to 2.3 billion and revenue has hit the 8 figure mark. | | |
| | | | | The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then. |
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