WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 11, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Oct. 11. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

NADA steps up its opposition to stair-step incentives, citing an analysis that says the aggressive use of them by some auto makers can cause a “death spiral.”

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Set yourself apart by creating a convenient car buying experience
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. This webinar from Podium will help you identify key points in the car-buying experience and improve the customer experience. Register now!

2.

Hyundai rolls out a new retail program that includes a 3-day money back guarantee for buyers who aren’t in love with their purchases.

Full article

3.

Complying with an array of dealer-related regulations may seem overwhelming, but there is a silver lining.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

4.

A car dealership gives a free truck to a veteran who “stole” a vehicle to transport Las Vegas shooting victims.  

Full article

5.

Today’s CBT Automotive broadcast includes the impact of word choice on the service drive.

Full article

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...