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WardsAuto Dealer 5
 

DECEMBER 14, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for TGIF Dec. 14. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Rising interest rates could nick into U.S. new-vehicle sales and also cause auto dealers to stock inventory more selectively in 2019, according to NADA.



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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

2.

A Wards editor says he never thought he’d see a fuel-cell car, an EV, two burly V-8s and a 4-cyl. engine share annual Wards 10 Best Engines honors. Check out the new winners.

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3.

In the competition of holiday auto advertising, Toyota takes the current lead. Watch all five seasonal top spots.

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

4.

A decade later, the burden of the “old” General Motors weighs on the automaker. Here’s why.

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5.

How can dealers stay positive and become their best selves? Watch today’s CBT Automotive’s broadcast. 

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...