Navigating Natural
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JUNE 10, 2025









The Natural List – Acquisitions, inflation and MAHA, oh my!

There's never a dull moment in the CPG industry. From exciting speakers coming to NBJ Summit to recent acquisitions causing an uproar, Jessica Rubino and Adrienne Smith tell you what you need to know.

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Innovation and more research could revive lagging growth in joint health sector

The joint health market has remained nearly flat since the pandemic, but the need for innovation continues.

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4 times natural CPG brands should engage with print, online and electronic media

It’s never too early to connect a natural or organic brand with local or even national media. Consider Lisa Mabe’s advice to start seeking coverage.

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The Vitamin Shoppe’s 2025 trend report highlights 5 key growth drivers

New data reveals what’s shaping wellness trends such as sport performance, on-the-go protein and new delivery formats. See what the retailer has discovered.

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Inside the Bottle Summit set for Wednesday

Learn how supplement industry growth requires persistent transformation in the ways it approaches innovation, while maintaining integrity and its core vision for health. Join the 2025 Inside the Bottle Summit, uniting industry stakeholders, where data intelligence and scientific research are at the center of the narrative.

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