Good morning, Marketer, in this profession there is rarely an easy answer.
Take the case of advertising on Apple device users, following the iOS privacy changes.
If marketers are looking for fewer hurdles to serving relevant ads, why not just shift more digital spend to Android users? The problem here is that iOS users, though smaller in number, continue to be valuable customers for marketers to engage.
That’s why today, Ken Zachmann offers four tips to navigating iOS, despite the restrictions and privacy changes.
Chris Wood,
Editor
