| How will your customers’ behavior change in 2024? CES is underway now in Las Vegas. And with every new, improved gadget a potential change can come in the way marketers interact with a consumer. Will Weber’s smart grill catch fire? If the grill is talking to the swimming pool (“The burgers are ready!”), and your brand makes patio furniture, you never know — you might want to get in on the backyard conversation. More and more, the conversation is online, and the physical objects in the world provide portals to the exchange. (Remember the Internet of Things? It’s happening.) Today, contributor Taylor Peterson outlines an important part of digital community building that marketers should get to know — the $100 billion creator economy. Also, a crucial aspect of the community here at MarTech is getting to know the changing roles and challenges that affect the digital marketing profession. So please, consider taking a moment to complete our brief MarTech Salary and Career Survey. We’ll be covering the results soon. Chris Wood
Editor | 