| | | | | How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman With a burgeoning fashion career and devoted social following By Tim Baysinger Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball ...
Read more » | | | | | | | | | Adweek Webinar Presented by Emma | | |
| | How Brands Can Help the Summer Olympics—and Brazil—Thrive Again By weighing 3 key themes in lead-up to the games in Rio By Maria Laura Nicotero As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something ...
Read more » | | Advertising Leaders Say Britain's Exit From the EU Is Disappointing but Manageable WPP's Martin Sorell: 'This is not good news, to say the least' By Patrick Coffee CANNES, France—As the United Kingdom's decision to leave the European Union sent aftershocks through global markets today, the ad industry's top leaders were all in the same place to hear the news.
Read more » | | Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All Threw a secret party, underscoring 'quiet' strategy By Christopher Heine CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much ...
Read more » | | | | | Infographic: Who Will Watch the Rio Olympics, and What Will They Buy? Mostly men, and they love cognac By Carrie Cummings Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure ...
Read more » | | The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix Beyoncé's 'Formation' video and Edeka's Christmas ad each win a Music Grand Prix By Tim Nudd CANNES, France—The NYT VR project from The New York Times won its second Grand Prix of this Cannes Lions festival here tonight, with the individual virtual reality film "The Displaced," shot by ...
Read more » | | How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials Capitalizing on nostalgia for the 1987 film By Jason Lynch Add Disney Channel to the list of networks desperately trying to lure millennials to their programming.
Read more » | | | | |
| You must be a Daily Digest fan, because you're currently subscribed to the Daily Digest Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a Daily Digest fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
