 Sahil Patel NBC plans to stream more than 6,700 hours of live competitions from the Rio Olympics. It's also working with digital royalty on content surrounding the games. For an Olympics-themed Snapchat Discover pop-up channel, NBC is bringing 12 BuzzFeed video producers to Rio to create as many as 20 pieces of content per day. It has also hired a slew of social influencers, including The Fine Brothers and Flula, to create videos promoting the games. |
| | | Garett Sloane Snapchat Discover is going Hollywood. The messaging and media app is out looking for deals with major networks and studios that would transform the Discover section, where publishers like People host daily channels. Snapchat is sending Nick Bell, its head of content, to do the negotiating to lure more talent to Discover, according to one source. Snapchat also is working with the NFL on a Discover channel, and talking to other leagues, sources familiar with those talks confirmed. Mashable reported earlier this week on the NFL talks. |
| | | Lucia Moses The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a premium reader experience will give them an edge in a crowded market. "If we want people to come back again and again, we have to have as polished and distinctive a design as we possibly can,” Slate’s David Stern said. | | | | Grace Caffyn With its launch on Facebook Live, London Zoo is upping its video game. Across its social channels the zoo is hoping to reach a mass audience with a combination of cute, weird and interesting content. It has already had success with baby tigers (well, duh) and bizarre looking beetles, but it has a bigger challenge in engaging users with a serious message about conservation. |
| Marin Software Our programmatic bible is back and it’s better than ever. With new and updated content for 2016, you’ll learn how programmatic is being adopted around the world, how header bidding is letting publishers bypass the RTB waterfall, which three major challenges that programmatic still needs to tackle and more. This guide will provide an overview that programmatic newbies and journeyman media pros alike will need to navigate the programmatic landscape of 2016. You'll also find an updated glossary to help you achieve programmatic fluency overnight. Sponsored by Marin Software. |
| | | Jordan Valinsky “We’re accessible, affordable and convenient.” That’s how Pressed Juicery CEO Hayden Slater describes the booming and profitable juice brand that’s now at 40 stores and counting. He started the company after completing a month-long juice cleanse in southeast Asia where thought that is how “life should feel like.” So, he brought the idea to the U.S. and created Pressed Juicery. |
| The Trade Desk Once upon a time, it was impolite to ask someone new what they did for a living. In 2016 it's one of the first questions you're asked, especially if you’re working in the ad tech sector. Advertising conjures images of the Mad Men era but advertising technology is still a mystery to some. We checked in with some of the people of programmatic to learn what it is they actually do. Sponsored content by The Trade Desk |
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