State Farm, Unilever, Target are first advertisers and get some fancy new ad formats ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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January 16, 2020
 
 
Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free
 

Service will be primarily ad-supported.

 
 
 
 
 
 
NBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formats
 

Streaming service will have no more than 5 minutes of ads per hour.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How Hulu's Creative Studio Greenhouse Sees the Next Era of Streaming Advertising
 

'First and foremost, though, it’s about creating better things for viewers.'

 
 
 
 
 
The Future In-Car Experience and What It Means for Marketers

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Instagram Makes it Easier for Creators to Upload Videos to IGTV
 

They can use the same process as sharing content to feed.

 
 
 
 
 
HBO Max Will Help 'Struggling' WarnerMedia Shows Thrive, Kevin Reilly Says
 

Streaming service will end ‘difficult’ experience of seeing company's series perform better elsewhere.

 
 
 
 
 
Why Lowe's and Target Brought Their Technology Teams In-House
 

Insourcing gives retailers more control—if they can afford it.

 
 
 
 
 
 
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