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NBCUniversal Slams Digital Advertising, Spotlights Megyn Kelly During Combined Upfront And celebrates the return of Must-See TV By Jason Lynch While networks will frequently take swipes at their broadcast competitors during upfronts week, NBCUniversal had bigger fish to fry as it held its second annual combined upfront on Monday morning at New York's Radio City Music Hall. Instead of taking aim at CBS or Fox, ad sales chief Linda Yaccarino directed most of her ammunition...
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Ryan Murphy Invented Anthology TV, Then Made Us Wonder How We Lived Without It Adweek’s TV Creator of the Year oversees American Horror Story, American Crime Story and Feud for FX By Jason Lynch The slogan for FX is "Fearless," but that word doesn't really apply to the network's most prolific producer, Ryan Murphy, who refuses to take on a new project unless it terrifies him. It's an approach that unwittingly led him in 2011 to create TV's anthology series genre--where each season features an entirely new story and...
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How Robert Greenblatt Took NBC From Worst to First Adweek’s TV Executive of the Year rebuilt his lineup piece by piece By Jason Lynch When he arrived at NBC in early 2011, Robert Greenblatt knew he was inheriting a fourth-place network in dire straits. But the former Showtime president wasn't fully prepared for what awaited him. "It was worse than I thought it was going to be--and I expected it to be bad," recalls Greenblatt, noting that "all the...
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NBC Will Resurrect Must-See TV by Moving This Is Us to Thursday and Reviving Will & Grace The breakout hit drama will also air after the Super Bowl By Jason Lynch NBC is making Thursday nights Must-See TV again, stocking the night with a revival of its hit sitcom Will & Grace and, in a bold scheduling move, shifting freshman phenom This Is Us to anchor the night at 9 p.m. "Our hope is to create the return of Must-See TV on Thursday," NBC Entertainment chairman...
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A Guide to 2017’s Broadcast TV Renewals and Cancellations Here's which shows will—and won't—make it to next season By Jason Lynch The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season's lineups, and are making final decisions about which of their current series will live to see another year, and which have reached the end of the line. While...
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Telemundo Surges in Viewership by Looking Beyond the Telenovela and TV Digital investments are reaching a new audience By Chris Ariens For the last several years, Telemundo has been looking beyond the standard Spanish-language TV fare of sappy Telenovelas and toward a future that may not involve TV much at all. And it's paying off in greater brand recognition and partnerships with the most popular digital platforms. At its Upfront Thursday, the network announced several new...
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A Triad of TV Giants Wants to Create a New Standard for Targeting. Who Else Will Come on Board? Fox, Turner and Viacom will launch OpenAP during upfronts By Jason Lynch As they head into this year's upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom--Donna Speciale, Joe Marchese and Sean Moran, respectively--will have even more on their plate than usual. In addition to their standard negotiations, they are also working to launch OpenAP, the new audience targeting platform the three companies...
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