| | | | | NBCUniversal Teases Its Will & Grace Revival in Star-Studded TV Upfront Spot Company assembles talent across its portfolio for annual campaign By Jason Lynch NBC's revival of Will & Grace won't air until next season, but the cast has already reunited for NBCUniversal's upfront campaign, which kicks off Thursday. For the first time, the company's annual campaign will include TV spots along with its usual digital and out of home elements. NBC announced in January that it was reviving...
Read more » | | | | | | | | | | | A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise After sitting out last year, company is back to hone its brand messaging By Jason Lynch After sitting out last year's big upfront events, A+E Networks is back in the game this year. But that wasn't the only big return to tradition for the company, which also announced that it's relaunching its Biography franchise this spring. The company used its Tuesday night New York event, held at Jazz at Lincoln Center's...
Read more » | | FX’s Upfront Lacked an Ad Sales Chief, but It Did Have the Season 3 Premiere of Fargo CEO emphasizes to advertisers it's the best TV has to offer By Jason Lynch Fox Networks Group still hasn't selected a new ad sales chief after searching for almost seven months, so it's a good thing that FX Networks didn't need to rely on a hard sell to buyers at its annual upfront event and bowling party on Thursday night. Instead, FX showcased the Season 3 premiere of Fargo,...
Read more » | | Azteca America’s Upfront Gets Political With The Wall, an Immigrant Drama Set on the U.S.-Mexico Border Network readies programmatic and OTT options for advertisers By Jason Lynch A lot has changed in the year since Azteca America last held an upfront event. For proof, look no further than the highlight of the Spanish-language network's new upfront slate, which was unveiled at tonight's event in New York: El Muro (The Wall), a new drama set on the U.S.-Mexico border. And unlike NBC's game...
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| | Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously Multiplatform strategy will apply to all series going forward By Jason Lynch Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences--usually including a tie-in mobile or console video game--for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more...
Read more » | | Discovery Enlists Michael Phelps for Shark Week, Announces Revival of Trading Spaces Ahead of Upfronts Will also be rebooting Cash Cab and Mythbusters By Jason Lynch As Discovery Communications goes into this year's upfront, the company is touting the strength of its intellectual property (IP), and is backing that up by reviving some of its biggest brands like Trading Spaces, Cash Cab and Mythbusters, all of which will be returning in the next year. Discovery Communications has pivoted "from a company...
Read more » | | Turner, Fox and Viacom Tap Accenture to Run Their Audience Targeting Platform Their goal is to make OpenAP the industry standard By Jason Lynch Three weeks after Turner, Fox Networks Group and Viacom announced that they had joined forces to create OpenAP, an audience advanced platform standard for cross-publisher audience targeting and independent measurement, the companies shared more details with the industry about how it will operate. During a presentation this morning at New York's Times Center, the three...
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