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NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC Finishes up a tough year for buyers By Jason Lynch The final broadcaster has crossed the upfront finish line.
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Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market Networks secure big CPM gains, but trouble is on the horizon By Jason Lynch Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront negotiations prepared for the ...
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CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content Courageous is now a year old By Marty Swant Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34
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Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business Will be replaced by Ben Price By Jason Lynch One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he ...
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Who Will Lead Fox News in the Post-Ailes Era? That's the billion dollar question By Mark Joyella What is Fox News without Roger Ailes? A question once only whispered in the cable news giant's headquarters on Sixth Avenue in New York has grown to be the pressing query in media circles. The man who created the ...
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Jeff Ross Does Drive-By Roastings for Dodge in Comedy Central Branded Spot Viacom Velocity-produced content promotes Roast Battle By Jason Lynch Many brands would want to stay clear of comedian Jeff Ross's no-holds-barred roasts for Comedy Central, but not Dodge.
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Jon Stewart Takes Down Roger Ailes and Donald Trump in His First Daily Show-Style Rant in 11 Months Makes surprise appearance on Late Show By Jason Lynch Ever since Jon Stewart stepped down as host of The Daily Show last August, his fans have been begging him to return to late-night and deliver his brilliant, incisive political takedowns, especially in this year's ...
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