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Neediness

The necessity of approaching art from a mindset of abundance rather than scarcity

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Neediness

Art must be created to give, not to get.

If you expect to live off your art before you have a large enough fan base, it is possible you might be expecting too much. It’s quite important, therefore, before embarking on a journey of art marketing, that you arrange your life situation so that you are not in a position of needing to sell art because you need the money. If you need the money in the short term, your situation will force you into a mindset of getting rather than giving.

Once you are in a position of needing your art to sell, unless you happen to be extremely mentally disciplined, your financial need may lead you to do things for short term gain because you will fall prey to bad marketing advice that is outdated or simply wrong. As we’ve discussed, this happens because most internet marketers don’t actually know how to market art.

Marketing art is a long term endeavor. It is a marathon, not a sprint. Engaging in wrong, outdated, or questionable short-term tactics will work poorly. Internet consumers have become quite sophisticated and can see through obvious tactics to “drive traffic” or “grow an email list.” Everyone’s finely calibrated bullshit detector alerts when encountering these off-putting tactics.

If you are needy, or if you’re desperate for attention, we can all feel it. It will be slightly repellant to those who encounter your work. It will feel wrong...

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