Addressing the headline magnets. With Gwyneth Paltrow’s Goop and Alex Jones’ Super Male Vitality creating negative buzz, there's just one thing the natural products industry can do about less-than-stellar celebrity supplements. Find out what it is.

International pressure to free CBD. Read what the World Health Organization’s push to make CBD free from any government control could mean for the future of the ingredient.

Your product’s true “job.” Figuring out what it is can help you build brand affinity. Watch these brief video highlights to learn how to convince consumers to “hire” your product, and how to use functional and emotional messaging to show them it can solve their problem.

An $8 trillion industry that could feed the world. One word for the future? Agrifood. The industry that combines “agritech” and “foodtech” has been sucking up the bucks from investors. Find out why—and why now.

Air pollution don’t ask don’t tell.  Read how a proposed rule EPA administrator Andrew Wheeler signed last week would allow toxic air emissions from animal waste in industrial agricultural operations to go unreported.