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Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood House of Cards toys again with the real world By Tim Nudd Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...
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This Is Us Helps NBC Reclaim the Season Ratings Victory in the 18-49 Demo CBS falls to No. 3 for 2016-17 but is tops in total viewers for 9th straight year By Jason Lynch As the 2016-17 TV season heads to the finish line, NBC has declared itself the victor in the 18-49 demo race, reclaiming the crown for the third time in four years and marking the first time in five years a network finished on top in the demo without the help of either the Super Bowl...
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The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some...
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After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,...
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Inside the Broadcast Network Battle Over American Idol’s Revival Things are getting heated between ABC, NBC, CBS and Fox By Jason Lynch The broadcast networks have mostly been leaving one another alone during upfront week, instead directing their vitriol toward a common enemy--digital advertising, which both NBCUniversal and Fox blasted on Monday. But when it comes to one particular hot-button issue--ABC's upcoming revival of American Idol, which aired on Fox for 15 seasons--the gloves have come off....
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Why This Is Us Is on Broadcast TV, and 5 More Things You Didn’t Know About the Hit Show The drama’s creator says no one will ever be truly dead on the series By Jason Lynch One of the most-buzzed about moves during the broadcast upfronts this week was NBC's decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven't stopped talking about the show since last year's presentation, when its upfront...
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The 10 Most Memorable Moments From This Year’s Upfront Week Some networks left buyers cheering, while others had them cringing By Jason Lynch Another upfront week is in the books, and while the week's usual highlight was MIA this year--Jimmy Kimmel skipped his annual upfront roast at ABC's event to stay in L.A. with his newborn son, who continues to recover from open-heart surgery--the other networks filled the void with plenty of laughs and cringeworthy moments. As each...
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