How to market effectively on smart speakers and what mistakes to avoid, according to audio consulting agencies and voice app developers

Alyssa Meyers | As the audio industry and smart speaker adoption grows, companies are looking to establish their brand's sound.

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The 2010s were all about blockbuster bets and tectonic shifts. Here's a look back at the decade's most game-changing deals in advertising, media, and marketing.

Mike Shields | Just think — the streaming wars never would have happened if Verizon hadn't launched Go90.

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Sports-betting platforms pay publishers up to $500 for each gambler they refer, and it shows how legal wagering could shake up media

Ashley Rodriguez | Gambling.com Group CEO Charles Gillespie explains exactly how valuable each sports bettor is to publishers that generate revenue from affiliate links.

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Take the Business Insider Prime 2020 survey for a chance to win a free year of access

Business Insider | Help us create a better BI Prime by participating in a brief online survey. 50 participants will win a year of free access.

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Here's what Deutsche Bank's org chart looks like after this year's massive restructuring and 18,000 job cuts

Alex Morrell,Shayanne Gal,Yutong Yuan | A cadre of executives at the bank will be responsible for navigating the turmoil and guiding the German firm to a more stable and profitable future.

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Julian Robertson's Tiger Management is at the center of a quarter-trillion-dollar web linking billionaires, the Pharma Bro, and a 'Big Short' main character

Bradley Saacks,Shayanne Gal | Tiger Management was one of the most influential firms in finance, spawning dozens of funds, several of which minted billionaires. We mapped out 4 generations of Tiger descendants.

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Amazon is a wizard at paying no US federal taxes. Here's the trick it uses to make its US tax bills go poof

Lynnley Browning | Amazon didn't pay any US federal taxes in 2018 or 2017. Some of the largest U.S. companies use the move to shave billions off of their corporate tax bills.

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Microsoft CEO Satya Nadella keeps talking about 'tech intensity' — here's what it is and why it's so important to Microsoft

Ashley Stewart | Microsoft has yet again touted the phrase "tech intensity" as it positions itself as the premier vendor for digital transformation.

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Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

Lauren Johnson | Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.

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