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Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom Suggests making it a 'date night' By Sami Main The next time you sit down to watch TV, you might want to call your mom and ask her to join you.
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How Julia Child Talked Lidia Bastianich Into Hosting Her Own Cooking Show Author and chef talks season 4 of Lidia's Kitchen on public TV By Michael Bürgi Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69 Twitter: @lidiabastianich
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Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows Should boost the platform's revenues By Christopher Heine Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in ...
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How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral Matt Bellassai goes from BuzzFeed to getting buzzed By Sami Main Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.
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Google Is Introducing Native Video Ads for Mobile Publishers Also expanding its Exchange Bidding format to mobile apps By Marty Swant If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta ...
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Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV iQ Media platform captures all media mentions By Jason Lynch In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track ...
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How Nutella's First Branded Content Series Will Spread Happiness Tells the story of a cupcake and a garbage man By Kristina Monllos Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to make ...
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