Also: Google's dominance on the buy side Digiday has learned that Netflix has procured the services of Jon Whitticom, formerly chief product officer at Comcast’s ad tech unit FreeWheel, as its “advertising platform advisor.”
| Netflix announced its Microsoft partnership in July as part of a pact that was expected to generate billions in advertising revenue for the online streaming service. Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech. Additional coverage: Pretty much everyone on the buy side is spending on Google. But while agencies have displayed a very steady rate of spending and marketing confidence in Google, brands' spending and confidence have been a bit more up and down. This fifth and final — for now — explainer video on the DoJ's antitrust case against Google outlines how Google used its ad tech tools to put rival ad exchanges at a disadvantage and penalize the publishers that prioritized them. With SXSW attendance slated to approach pre-pandemic levels this year, Amazon Prime, Paramount+, Slack and other brands have immersive experiences in store for festival attendees. Last week's Media Buying Summit captured the major challenges and obstacles media folk face day to day, but also shone a light on the solutions to those problems. More in this Digiday+ Media Buying Briefing. Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a "chat" about what we covered, join Digiday here in our spin on an AOL chat room on the series. For years, signing onto an esports org has been the end goal for many creators seeking safety and security. But in 2023, the bottom has fallen out. As the media landscape ventures further into digitization and fragmentation, public relations agencies expand their offerings to keep up. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. For companies working to realize the full potential of their martech investments, the ability to tap external expertise often makes a significant difference. Sponsored by Sitecore. By establishing relationships with almost every TV network within the U.S., MNTN’s platform provides brands of all sizes access to all ad-supported premium content. Produced in partnership with Marketecture. | | |
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