mlns='http://www.w3.org/1999/xhtml'>
Featuring stories from Licensing Expo 2023, Minecraft, Coca-Cola, and more
| The Licensing Expo Issue is Here! |
|
|
|
| Unlock the Latest Trends and Insights in our Power-Packed June Issue. |
|
|
|
| | | Netflix Pulls Back The Curtain | | |
|
|
|
| After changing Hollywood forever, Netflix has now set its sights on the world of licensing. For the June cover story, the ever-agile entertainment giant speaks with License Global about how it is creating the next big thing in products, while prioritizing its customer-first approach. | | Read the Exclusive Feature Now | | |
|
|
|
The Licensing Expo Handbook
With Licensing Expo right around the corner, License Global has everything you need to get ready for the biggest show of the year.
Read More |
|
|
|
Building Blocks
Federico San Martin, director, "Minecraft" Consumer Products, Microsoft, speaks with License Global about what has made "Minecraft" such an enormous hit and what's coming up for the brand.
Read More |
|
|
|
The Coke Side of Licensing
Kate Dwyer, senior director, licensing,The Coca-Cola Company, highlights what has made Coca-Cola a licensing icon.
Read More |
|
|
|
| | | A Brand in Bloom | How Crayola approaches and promotes creativity and emotional intelligence through licensing.
Read More |
| | | Scaling New Heights | | Adaptation, innovation and expansion drive Beanstalk's growth. Read More |
|
|
|
| | | Spin City | Spin Master heads to Las Vegas for Licensing Expo and details its biggest up-and-coming ventures.
Read More |
| | | Stand and Deliver | Brandgenuity turns 20 this year, but isn't resting on its laurels.
Read More |
|
|
|
|
