| Just as Google and Facebook are core to anyone marketing online, Shopify is becoming the same to those who sell directly online. For advertisers, working directly with Facebook and Google brings major cost saving potential. Now, Philips is muscling its own agencies out of the way to work directly with Google, Facebook and Amazon. Bloomberg Media is trying to turn its Twitter network TicToc into a full-fledged media brand. Crunchyroll has a ton of anime TV shows on its streaming platform. Now, the company wants to bring anime-inspired mobile games to its community. Industry leaders from Wunderman, Edelman, Media Assembly and more are ready to explore the makings of the modern media agency, the future of retail media, the continuing backlash against Google and Facebook and more at the Digiday Media Buying Summit. Register now to join them there from Oct.15-17 in Austin, Texas. |
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| Shareen Pathak What has made the company more interesting is the ecosystem of developers, startups and ad agencies that has built up around it. |
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| Seb Joseph For advertisers, working directly with Facebook and Google brings major cost-saving potential. |
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| Sponsored Content AdColony By 2020, games will account for 72 percent of total global app revenues, or $58.1 billion. If you want a piece of that pie, instead of chasing users away with intrusive ads or neglecting key IAP opportunities, be sure to integrate relevant and engaging ad solutions that boost your IAP. Sponsored by AdColony. |
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| Lucia Moses Begun as a Twitter network, TicToc now includes a podcast and newsletter and is developing a website. |
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| Sahil Patel First comes anime shows. Then events and commerce. And now games. |
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| Sponsored Content Airtable It's easier than ever for celebrity athletes to reach an audience of millions, with unprecedented opportunities to tell their stories on their terms through social media and microblogging. But not every athlete is a celebrity. What about those who haven't yet found their audience -- or their voice? The Players' Tribune is a publisher born for this moment. Sponsored by Airtable. |
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| Sponsored Content OpenX Game developers have earned the reputation of being trailblazers in mobile advertising. Companies like King -- developer of the Candy Crush Saga -- turned this strategy into billion dollar revenue streams, building their monetization strategy to complement, rather than take away from, the content. Sponsored by OpenX. |
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