Marketing Week Awards

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Marketing Week Awards is constantly evolving to accommodate developments in the industry and provide more opportunities to celebrate effectiveness, creativity, and innovation. Here’s what’s new for 2025...

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We’re spotlighting three fresh categories that reflect where marketing is heading next:

🆕 Best use of out-of-home | Sponsored by JCDecaux

This award celebrates the effective use of out-of-home media in the delivery of a brand’s marketing strategy. Open to B2B and B2C brands, the winning entry will be a best in class example of the impact out-of-home can make in the media mix. The judges will also be looking for examples of innovative thinking in use of out-of-home as well as creative excellence in copywriting and art direction. Most importantly, the delivery of tangible business outcomes.

"When it comes to building brand fame or making your omnichannel campaign work harder, Out-of-Home is powerful, effective and drives results through the brand funnel. As the premium Out-of-Home publisher in city centres across the UK, we are proud to sponsor this new OOH category in the Marketing Week Awards to celebrate the outstanding work that's being delivered by brands and their agencies. We can't wait to see this year's entries so please enter and showcase your work."

Chris Felton, Director of Commercial Marketing at JCDecaux UK

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🧠 Best use of AI

This award celebrates the brands that are using AI in innovative and effective ways. Whether it’s to enhance experience, deliver deeper insight, refine targeting, inform decision-making, or optimise spend, we want to hear how AI is driving performance in a meaningful way. The judges will be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

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🚀 Marketing excellence and capability building

This award celebrates the brands that are investing in people. Whether it’s innovative training programmes, upskilling or marketing excellence programmes we want to hear from the brands that are driving performance by developing marketing capability. The judges will be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

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Need help choosing a category or writing your entry?

Get your Entry Pack now for:
✅ Full category criteria
✅ Key dates and pricing
✅ Judges’ hints and tips
✅ What makes a winning entry

Download our Entry Pack to get started.

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If you have any questions or need to talk to us about deadlines, please don’t hesitate to get in touch.

We can’t wait to celebrate your achievements!

The Marketing Week Awards Team
marketingweek.com

LAST CHANCE TO ENTER
DEADLINE: WEDNESDAY 4 JUNE

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