New categories added for 2017 The entry process has been simplified, some rules have been modified and ten new categories have been added to the show. Think your results can nab one of them? Here are two new categories you should be aware of: Brand Content: content programs created by brands, from one-off TV, film, game and print executions to ongoing web series and other content marketing programs that range from entertainment to educational.
Building Brand Equity: campaigns which not only grow sales and profits, but do so while simultaneously enhancing brand uniqueness, perhaps by making existing brand equities stronger and more relevant, or by introducing new equity elements that better position the brand for future growth. Learn more about all the new categories here. And that's not all. Take advantage of the early bird rate when you submit your case before August 15, 2016. |
PRESENTED BY: ICA, A2C, APCM, STRATEGY
EXCLUSIVE JUDGING PARTNER: MILLWARD BROWN CANADA |
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