| On the one hand, new email rules intended to trip up spammers (and phishers) are bound to trip up some legitimate marketing teams along the way. That’s to be regretted. At the same time, legitimate marketing emails can be as annoying to receive as the illegitimate garbage. Take one I received last week from a global business with a market capitalization of over $120 billion. You think it could afford competent email campaigns. “Happy birthday, Kim!” was the greeting. Well, you got my name right, but no, it’s not my birthday. I was nonetheless offered a celebratory gift. One dollar (yes, one whole buck) off any one of their products. Oh, and restrictions apply. Thanks for digging so deep into your pockets. I wonder how much it costs to send an email to annoy a potential customer? P.S. Two weeks until MarTech. Grab that free pass. Kim Davis,
Editor at large | 