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National Association of REALTORS(R) - REALTOR(R) Magazine
March 27, 2018
Today's Headlines
New Era of Workplace Leadership
Today’s agents need strong, effective broker-owners who use empathy and positivity to lead. Here are three tips for instilling an inspirational and loyal brokerage culture from the top down.
Overused Sales Jargon That Turns Clients Off
Find out some of the words and phrases that are most egregious when giving a sales pitch and why they don’t work with today’s customers.

Little-Known Factors Affecting Home Values
Location, crime, and neighborhood comps are obvious items that can affect your listing’s sales price, but there are more invisible influences.
With over 50 years in the industry, Frank Williams has played an integral part in fighting racism and championing the fair housing movement. Read his story and learn more.
Will ‘Granny Flats’ Resolve Housing Shortages?
Some economists believe so, and are calling on more municipalities to relax rules to allow these accessory dwelling units to be built on or into single-family homes.
How Much Renting Is Costing Millennials
By the time the youngest members of the generation turn 30, they’ll have paid $92,600 in rent, according to a new study.
Do you make a big impact on your community through volunteer work? Apply to win $10,000 and national publicity for your cause.
With Higher Rates, Does Refinancing Pay Off?
Increased borrowing costs are enticing fewer homeowners to refinance, forcing some lenders to get more competitive on purchase loans to make up for a decrease in mortgage originations.
What’s Your Best Real Estate Story?
We’re looking for the funniest, craziest, scariest, or most heartwarming anecdotes from real estate professionals about their experiences serving clients in the field. Fill out this form with the details, and you could be featured in REALTOR® Magazine’s In the Trenches column!
Save time and money, grow your business and gain a competitive edge with savings and special offers from NAR’s REALTOR Benefits® Program.
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Never Too Late to Start (or Relaunch) a Blog
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The Color Purple: Yay or Nay?
Pantone, the company behind the Color of the Year, has chosen ultra violet as the hue of 2018. Here’s how to use it to spice up staging accessories.