Hi Poets!

This is us, the MailPoet team, at our annual retreat last month. A few team members are new so it was an opportunity for everyone to meet in real life. We're a remote group spread over 9 countries.

We are 11 in total: 6 engineers, 1 quality assurance unicorn, 2 supporters and 2 product managers. Two are missing in this picture.

We're hiring at the moment in case you know an exceptionally talented developer.

Enjoy the links!

Kim and the MailPoet Team

PS. We wish Kiefer good luck in his new adventures. He made this newsletter enjoyable to read for a couple of years. Quite a few readers grew attached to him. 3>

You Can Now Add Background Images

We've added the possibility to add an image to the background of column blocks.

This is ideal if you wish to add your own text over an image.

Background images are supported by all major email clients today. We decided to bend to the trend.

Looking for great free background images? We have a blog post on this topic.

Start Capturing Emails Before Launching Your Website

By collecting emails pre-launch, you’ll already have an audience of interested people to whom you can reach out and share your big news. Even a list of just 50-100 subscribers is a good starting place.

READ THE FULL POST

MailPoet Will Require PHP Version 7 in 2019

At the end of 2018, MailPoet will be upgrading its minimum PHP version. Our users will be required to have at least PHP version 7 in order to use our plugin.

READ THE FULL POST

WooCommerce & MailPoet: How a Sunglasses Brand Built its Email Following

In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy, which he shares with us (and you).

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From the Archives

Start a Second List

If you have have more than 300 subscribers and you publish a lot of content, maybe it's time to start a second list.

This ensures your subscribers get the content they prefer and you'll get better open rates in return. It's worth the experiment.

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Links That Got Us Chatting

We share a lot of links between ourselves at MailPoet. Here are some we thought you might like too. Enjoy!

New Zealand firm's four-day week an 'unmitigated success'. It's an open secret that MailPoet is a 4-day work week (or almost) company. "Thank God it's Friday" really resonates with us.This business in New Zealand also learned the benefits.
❤️ it or 😩 it, World Emoji Day is here:this Guardian article shares a whole lot of fun facts on emojis. Like its Japanese origin. Pro tip: this is how you can add them to your newsletter.
The Girls Scouts break the gender bias thanks to new badges. We know all too well how difficult it is to hire women engineers. We're delighted to seethe Girl Scouts take the lead.
Cannot install plugin!Soon, you won't be able to install plugins if your site doesn't meet their minimum required PHP version.This is what it will look like. We think it's amazing.
Is this a new era for crowd funding Open Source projects?TechCrunch offers an encouraging outlookfor projects that benefits us all.

Enjoy the middle of summer (or winter)!

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