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April 2019 Hi Poet! By the time you read this newsletter, it will have been read by close to 40% of our list, including yourself. That's a satisfying score for a list of 28,000 subscribers.
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A few months ago, we had 38,000 subscribers and an open rate of just 18%.
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By removing subscribers that haven't opened our emails in the last 6 months, we were able to greatly improve our open rate. Moreover, spam filters like us better too because we send emails to engaged subscribers.
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You won't have to break a sweat or worry if it's configured correctly. MailPoet will just do it for you in the background without any fuss.
Not keen on the idea? No panic, it can be disabled in Settings > Advanced. Note that the option to disable it will be available next week. We're polishing the feature at the moment!
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In the spirit of good sending practices, we have quite a few tips this month on how to be a good sender. Always keep learning!
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| | How We Successfully Adopted the 4-Day Work Week | MailPoet has had long weekends for the last 3 years. It's an attractive proposition, isn't it? It has pitfalls, but we'll never go back though. Here's how and why. |
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Delivering on a Silver Platter. |
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| | April 5, 2019 11 Signs You’re Sending Email Spam | There's a spammer lurking in all of us. Yes, there is. Here's how to correct yourself before it's too late. |
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| | April 2, 2019
How to Use Honeypot Traps to Fight Email and WordPress Spam | Learn how to setup honeypot traps with emails and signup forms to fight spammers. |
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| | April 18, 2019 How to Fix WordPress Email Sending Issues | A concrete guide on the root causes of email deliverability issues in WordPress, and their solutions. |
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| | April 10, 2019
20 Best Tools for Testing Emails | Sending poorly formatted emails is an embarrassment for any brand. Learn how to test your emails before sending them. For advanced users! |
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A Jar Full Of Email Marketing Tips. |
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| | April 13, 2019 5 Best Practice Tips for Email Links That Get Clicks (and Taps!) | Improve your newsletter’s open-rate and click-rate with these evergreen email marketing tips. |
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| | April 18, 2019
The Beginner’s Guide to Email Segmentation | Learn how to segment your audiences and increase your engagement in this month’s in-depth guide. |
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In your language Your Language, Timely Updated |
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Booth Pic | | | | (Left to right) Kim (co-founder), Jack (support) and Quentin (product) were in London for WordCamp London this month. It was a good time to meet users, plugin authors and hosting companies in the British capital. |
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Links That Got Us Chatting A genuine unordered list of interesting articles.
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WordPress 5.2 is has been delayed to early May 2019. See what's in store. How MailPoet finally found the perfect way to reach and engage over 100K users. AMP is coming to email. Let's see how quickly the world outside Google adopts it. The page builder Elementor is growing at a dizzying rate.(Spoiler: 2 million active installs!) The 70s are coming back by the way of type. Oat the Goat. A book for kids, animated on your screen. Studied history? Philosophy? It might be the shortest route to top positions in management. (BBC) A fake advertisement in London for the English secret service. Some people can't save pictures in their brain. That's the case of a Disney animator. (Guardian) The day dinosaurs died has been recorded in dirt. Fascinating. (Long read) Decoding a hack in words. (Wired) 6 myths about sleep. Stop tossing and turning! (BBC) |
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