Hi there,

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack.

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive.

"Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 19 leading CDP vendors.

This 75-page report answers the following questions:

• What trends are driving the adoption of CDPs?
  
• Who are the leading CDP vendors?
  
• What features do CDP vendors provide?
  
• Does my company need a CDP?
  
• How much does a CDP cost?