New Google SERPs | Generational Biz | Ad Scripts

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May 13, 2024

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Google Revs Ecommerce SERPs

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.
Search for an unbranded product such as “buy blue womens sun dress” and scroll past sponsored listings and local results.

Below that, on the primary SERP, Google added a grid of tile-like product boxes triggered by purchase-intent queries. Each tile can include a product name, images, price, store name, average star ratings, and review count.
The tiles function differently from conventional organic results. Instead of sending shoppers to a product detail page on an ecommerce site, the tiles link to shopping knowledge panels that load in the SERP. The panels are similar to product detail pages but with one big difference: Google tacks on a merchant list with pricing.
“This is particularly useful for users because they can compare prices much more easily,” says ecommerce SEO consultant Aleyda Solis. But for online stores, it’s yet another hurdle to get the click.
Read article >

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