New NAR campaign dispels notion of 'easy'

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New NAR campaign dispels notion of 'easy' | How to use AI notetaking to stay organized | Gen Z marketing tips: Humanize brands, embrace nostalgia

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March 10, 2025

Top News

New NAR campaign dispels notion of 'easy' The 2025 launch of NAR's consumer ad campaign, called "Right by You," reinforces why future property buyers and sellers should work with an agent who is a REALTOR® by dramatizing what it's like if they don't. See how the new spots communicate the essential role you play to help Americans achieve property ownership. Full Story: REALTOR® Magazine (3/10)

Listing Presentation Templates & Scripts
When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.

Best Practices in Sales & Marketing

How to use AI notetaking to stay organized Trying to take notes while in a meeting, or searching through long email threads for specific points and to-dos, can be the bane of any real estate professional's existence. But AI-powered notetaking tools can help you save time, leaving a comprehensive paper trail so you can stay organized and access information quickly. Full Story: REALTOR® Magazine/YPN Lounge (3/5)

Gen Z marketing tips: Humanize brands, embrace nostalgia Marketing leaders at Ad Age's NextGen Summit emphasized strategies for engaging Generation Z, highlighting the importance of humanizing brands, aligning with values and creating offline experiences. Examples include the Empire State Building's influencer-like content and Bojangles' adaptation of viral trends. Full Story: Ad Age (tiered subscription model) (3/10)

Real Estate Trends

The worst home colors for selling in 2025 A new survey of home staging professionals reveals the most off-putting colors to home buyers. Full Story: REALTOR® Magazine/Styled, Staged & Sold (3/10)

Home buyers in Northeast face intense bidding wars

(Syahrir Maulana/Getty Images)

Home buyers in the Northeast are encountering intense bidding wars, with offers significantly over asking prices, as seen in the experience of Danine Alati and Juan Parra, who recently bought a home in Brooklyn, N.Y. Despite high mortgage rates, demand remains strong, particularly in big cities, while inventory is low as homeowners hold onto ultralow-rate mortgages. Full Story: MarketWatch (tiered subscription model) (3/8)

NYC office market shows signs of recovery as workers return The commercial real estate market in New York City is showing signs of recovery as companies including Amazon and JPMorgan Chase call employees back to the office more frequently. Investors such as Blackstone and wealthy individuals are seeking high-quality office properties, with Blackstone considering a stake in the office building at 1345 Avenue of the Americas. Full Story: Reuters (3/7)

Business Wellness

When change is coming, make your messages clear Effective communication during organizational change helps prevent confusion and boost morale, writes Benjamin Laker, a professor at Henley Business School at the University of Reading, who advises leaders to present clear, transparent messages and make sure team members understand both the need and the benefit of changes. "Employees will appreciate your honesty and feel more confident if they know both the challenges and the rewards of the changes ahead," Laker writes. Full Story: Inc. (tiered subscription model) (3/6)

Legislation & Regulation

Texas bills aim to boost affordable housing, reform tax credits Texas lawmakers have introduced several bills to address affordable housing and reform tax credit programs. State Sen. Paul Bettencourt has filed SB 15 to reduce lot-size requirements and facilitate affordable housing development in large cities and counties, and he and state Rep. Gary Gates have introduced bills to reform the public facility corporation and housing financing corporation programs to ensure more tax exemptions benefit low- and moderate-income residents. Full Story: The Center Square (3/10)

Trump says U.S. in 'transition,' doesn't rule out recession President Donald Trump has described the U.S. economy as undergoing "a period of transition," while refusing to rule out a potential recession amid market turmoil caused by his tariff policies and federal job cuts. "I hate to predict things like that," he said when asked if he was expecting a recession this year. "There is a period of transition, because what we're doing is very big." Full Story: Bloomberg (3/9), The Washington Post (3/9), Politico (3/9)

Fed's Daly: Uncertainty high, but no rate change needed San Francisco Federal Reserve President Mary Daly says rising uncertainty among businesses could slow demand but does not necessitate a change in interest rates. "The FOMC has interest rates in a good place," Daly said. "And there are plenty of signs that the economy is solid." Full Story: Bloomberg (3/8)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

DISCLAIMER

Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.

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