| Captain's Log Entry 7162.3—The internet is awash with sellers asking you to believe their own ROI figures. You know this very well if you are currently shopping for costly assets. Vendors know that ROI and TCO are central in purchase decisions for large IT systems, vehicles, production machines, and lab equipment. Should you believe the vendor's predictions? Can you expect business results the vendor predicts? Vendor-produced ROI figures are also center-stage when sellers submit customer ROI and TCO figures along with the sales proposal. Many vendors seem to believe that sale closing will follow faster when they show customers the attractive ROI and TCO results they can expect. Customers, of course, should immediately ask: Are the vendor ROI figures trustworthy? Are the vendor TCO figures really comprehensive? Will we really see these results? Read more of this post Marty Schmidt | 2019-06-21 at 06:07 | URL: https://www.business-case-analysis.com/blog/?p=7586 | 