The case succeeds only if your audience believes your business case. You can deliver results that speak with authority if you know how to build in credibility.
Should Anyone Believe Your Business Case Results?
There are some things you don't want to see at your business case review.
An engineering manager in one of our business case seminars defined business case "success" in a way that many others would agree with:
" The business case was successful! My proposal was funded!"
Granted, that is success of a kind, especially if you own the project proposal, purchase request, or product proposal requiring business case support. For senior management, however, the successful business case meets three other criteria:
The successful business case ...
- Is believed. It is credible.
- Enables decision makers and planners to act with confidence. The case delivers practical value.
- Predicts what actually happens. It is accurate.
Fail on any one of these points and the case fails. Read more of this post