New report: 79% of survey respondents are focused on identity solutions to drive conversations

In 2021, companies understand that having an effective and scalable first-party data strategy is critical to deliver a positive customer experience. In a new normal where consumers prioritize digital shopping, brands are seeking to evolve how they collect and deploy data to drive customer engagement and results — all while staying privacy compliant.

To uncover how companies are using data to advance the customer experience in 2021 and beyond, Merkle surveyed more than 600 marketing, analytics and technology executives across organizations in the U.S. and U.K. Through their responses, as well as expert insights and case studies, this whitepaper highlights how organizations are evolving data collection strategies and activating that data. Download it to learn about:

Sponsored by Merkle.