With regulations on the rise and targeting tools such as third-party cookies and mobile advertising IDs destined for a state of diminished utility, buyers and publishers are facing major challenges. To reach users within an increasingly restrictive targeting paradigm, they’re searching for new ways to accurately address individuals.

In this new guide, you’ll gain insights into the techniques and technologies that buyers and publishers are leveraging to master identity and addressability in a rapidly evolving era. Download it to learn:

Why targeting unique addressable IDs is now a major industry focus
How deterministic and probabilistic IDs differ — and why both are necessary
Why some industry professionals are managing IDs through a single interface
Why programmatic will need addressability to survive and thrive