New report: The state of ad quality in 2021

The inevitable death of third-party cookies is forcing publishers to shift from audience-based targeting to contextual tactics in the advertising ecosystem. At the same time, lags in contextual capabilities are poised to compromise the very ad quality assurances that third-party cookies have historically ensured.

To uncover how publishing teams are grappling with ad quality challenges and shifting their approaches to solutions, GeoEdge and Digiday surveyed nearly 100 publishers. This report highlights what they told us, as well as the major pain points and steps publishers are taking to achieve better ad quality control and transparency. Download it to learn about:

Sponsored by GeoEdge.