New report: Using insights to enhance customer experience

As the pandemic continues to shift consumer behaviors, companies are learning how to harness customer analytics and insights to elevate their CX while choosing technology vendors to help monetize their digital programs. A proficient understanding of insights will help brands improve customer personalization and targeting, and generally lead to better business decisions.

To understand how brands are using analytics right now, Mapp commissioned Forrester Consulting to survey more than 200 CX technology decision-makers across multiple industries. Download this new study to learn:

Sponsored by Mapp.