New report: What brands need to control the customer journey

Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic. Against that backdrop, download this new report to explore the definition of authentic advertising automation, how it will be achieved and what it means for the future.

Our consideration of automation will go beyond programmatic as well, to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

Download this report and learn: