OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites.
| If a consumer says they’re less concerned with data privacy issues around a certain sector — say, banking — it would stand to reason that sector would see higher-than-average consent rates, right? That’s apparently not always the case, according to new insights from Omnicom Media Group’s OMG Signal unit. Read more below. New research shows consumers’ concerns over data privacy sometimes clash with their actions. In this week's Digiday+ Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022. To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware. Other things to know about The Future Leader Awards, presented by Digiday, Glossy and Modern Retail recognize the next generation of leaders across media and marketing, fashion, beauty and retail. Submit by the regular deadline tomorrow, December 17 to save on entires. With only 34% of companies treating their customers as unique individuals, there is a gap media companies can, and must, fill to create standout experiences — and drive subscriptions. Sponsored by Salesforce. Download this new report for seven health and wellness resolutions enabling marketing teams to align with consumer lifestyle changes. Sponsored by Healthline Media. | | |
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