New social media updates to know this week and embracing niche marketing

New social media features and updates to know this week

Updates from X, LinkedIn, Instagram and more.

How Oner Active empowered women by rejecting mass marketing

Picking a specific audience and embracing them pays off.

The Scoop: Google tests removing search links to California news sites

Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.

What PR pros need to know about Florida’s law about minors using social media

It's all but certain to be challenged in court, but find out what's happening now.

The influencer opportunity too many brands overlook

The NFL and Adobe have learned this lesson well.

The Friday Reporter: Beth Sidhu with Stagwell

The Scoop: NPR, New York Times face questions over trust – from the inside and the outside

Plus: LinkedIn eyes creators; banks are betting big on AI.

How I Got Here: Meagen Eisenberg of Lacework on how marketers thrive at every level

Meagen Eisenberg shares how she stays motivated and creative.

Using AI to Transform Internal Communications from PoliteMail

While AI can enhance efforts by optimizing content, there's a risk of it becoming a distraction, particularly in internal communications.

How Alaska Airlines’ social media lead stays ready for crisis situations

Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.

A British perspective on DE&I in the PR industry

It's time to take our own advice.

By the Numbers: The posts that get the most engagement on LinkedIn

The data may surprise you.

How an NFT turned plushie thrives with GIFs and 'Trojan horsing'

From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.

The Scoop: Roblox continues its metaverse domination by rolling out ads

Plus: Study casts doubt on banks’ climate pledges; Peloton navigates life as a media company.