When words make you sick.
| NEW BOOK | | An investigation of the nocebo effect – the placebo effect’s evil twin. | | Learn more |
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Dear Reader,
The Nocebo Effectis the first book to investigate this fascinating phenomenon and offers strategies that clinicians and patients can adopt to reduce harmful outcomes. The official release date is March 19, but as a friend of Mayo Clinic Press, you can preorder now and receive a special discount.
“The nocebo effect” is a phenomenon best summarized as the occurrence of a harmful event that stems from consciously or subconsciously anticipating it. The most recent and massive demonstration of the nocebo effect was found with the claims of COVID vaccine side effects, where a significant portion of these side effects were not actually caused by the vaccine. Instead, they were the result of our negative expectations, the so-called nocebo effect. |
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| “In this pioneering book, leading researchers show how words help shape our conscious experience of the world, which in turn directly affects our bodies and our health. The more we know, the more we can say ‘no’ to nocebos.” —John Bargh, Susan Nolen-Hoeksema Professor of Psychology and Cognitive Science, Yale University, and author of Before You Know It: The Unconscious Reasons We Do What We Do |
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There are myriad other examples throughout history, and recent studies have documented the critical role of the nocebo effect in treatment side effects--such as with statins for high cholesterol, the higher incidence of complaints after negative media reports of certain medicines, and the mysterious illnesses associated with the Havana Syndrome, during which dozens of US government employees fell ill after reportedly being exposed to an unidentified sound wave.
We are just discovering the power behind this effect, as explored in the groundbreaking work of a dozen top level researchers. Order The Nocebo Effect today to learn about this phenomenon and what you can do to decrease its effects on you. | | Preorder now |
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Yours in good health,
Dan Harke, Publisher Mayo Clinic Press | | |
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