DECEMBER 10, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Dec. 10. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Here are new ways to increase used-car F&I sales.

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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

Online car buying is less about technology and more about customer experience says Hyundai’s marketing chief.

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Light vehicles sold in the U.S. in November averaged 27.2 mpg, up 4.2% from same-month 2017. Check out our fuel-economy index chart.

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

A deer walks into a dealership, and…(Safe to say he wasn’t looking for a new Jeep.)

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And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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