Don’t miss out on these in-depth Pre-Conference Workshops on Tuesday, August 5.

Leading Through Aftershocks: Employee Communications After Change

True leadership often begins once the headlines fade. In the wake of a change, the challenge of rebuilding trust, restoring culture and reconnecting employees is a shared responsibility between communicators and leadership. Drawing from real-word examples and proven recovery strategies, this workshop will prepare you to lead through change and transform uncertainty into resilient opportunities.

Anchoring Your Employer Brand Within its Culture

Your employer brand and employee value proposition (EVP) have a symbiotic relationship, and both reflect your culture. But when that foundation feels unsteady, how can you influence the experience in meaningful ways, even if you're not the one setting the strategy? This workshop will unpack the core components of a strong employer brand and give you the tools to reinforce values, elevate employee stories, and bring your EVP to life in the everyday moments that shape culture.

Aligning KPIs and Building a Unified Measurement Strategy

Building a powerful employer brand requires more than good ideas — it takes influence. While alignment across departments isn’t always seamless, this workshop will show you how to lead from your position, shape workflows across functions, and become the connector your organization needs. Walk away with the tools to strengthen your position as the strategic force behind your employer brand.