Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
| Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. Additional coverage: Vodafone is working with Adform in its search for alternatives to third-party cookies. Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad market. This week’s Digiday+ Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series. PepsiCo is in the midst of a global campaign to gradually introduce its rebranded Pepsi (officially launched in March) to consumers. In this second installment in Digiday’s multi-part series covering the top ad-supported streaming services, we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs. Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path? We discuss this in episode two of the third season of our podcast The Return. Other things to know about There are only a few spots left to attend the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs. Secure your passes for the opportunity to connect with leaders from Frontier Airlines, Assembly, GroupM and more. Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra. While establishing a retail media network is challenging, savvy retailers know it’s an opportunity too great to miss and are building sophisticated tech stacks with self-service layers to succeed. Sponsored by Adform. | | |
|
howdy! howdy! howdy! howdy! howdy! |
