In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app.
News publishers are flocking to TikTok as they continue to search for new audiences In the past two years, 39 of Comscore's top 50 news publishers set up a TikTok account, but there's still no hard and fast rule to be successful on the app. Additional coverage: P&G will likely ramp up its in-house capabilities this year, after its fabric care brands saved roughly $65 million by bringing media planning and buying capabilities in-house. In an attempt to drive more revenue, WeWork has been been working with new ad-tech platforms to connect brands with venues and events. The gaming industry might not be as recession-proof as experts believed in the past. Axios Pro has more than 3,000 subscribers and publisher Nick Johnston's on a mission to hear from every one of them about what they want from the Pro product in 2023. ICYMI: From our winter break archives In Candy Crush, players who watch ads are always rewarded with in-game bonuses — which means workers at Activision Blizzard Media must regularly coordinate with King's level designers to make sure ad-rewarded boosters don't make any levels too much of a breeze. Boosting relevance and driving massive media attention, marketers got creative in their partnership strategies last year. We took a look back on some of the strangest product launches and brand collaborations of the year. Other things to know about Join us for the Digiday Media Buying Summit from March 6-8 in New Orleans, La. to connect with agency leaders from Omnicom Media Group, Tombras and more. Secure your pass before January 23 to save. When Gen Z shops using video or social platforms, they prioritize finding trusted brands over trends, according to a study by Google and Talk Shoppe. Sponsored by Google. Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Sponsored by Flowspace. | | |
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howdy! howdy! howdy! | Gaming & Esports | | Why the gaming industry might not be as recession-proof as once believed | | During the 2008 financial crisis, many economists grew to believe that the gaming industry was “recession-proof,” with sales of video games far outpacing those of other retail products as the recession mounted in December 2007. Despite these encouraging signals, however, early signs seem to indicate that the gaming industry might not be as recession-proof as experts believed in the past. | | |
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