News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.
| News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it. Additional coverage: The latest edition of the ANA’s programmatic transparency report claims $22 billion can be saved by drastically cutting the ad tech bloat. Agency clients still see programmatic as an important part of their marketing budgets. But, overall, the uncertainty around programmatic could be causing them to lose confidence in online display ads as a marketing channel, and, as a result, agency clients are investing less in online display. As the social media landscape is changing, social platform Spill hopes to be a home to marginalized communities and capture advertiser attention. It’s become harder and harder for content created with a specific cultural niche in mind to go beyond that niche and hit mainstream audiences. Virality, then, may mean something is simply viral within that niche. More in this Digiday+ Marketing Briefing. There's a global AI race and different regulations in different countries might be slowing down — or speeding up — innovation. Here is a breakout of how regulations are being shaped on both sides of the Atlantic. Other things to know about Entries open: Check out the categories for this year's Future Leader Awards and recognize the next generation of leaders who are making a big impact. By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are creating omnichannel experiences that resonate with recipients. Sponsored by SeQuel. Without third-party cookies, the creative decisions at the heart of DCO will be fueled by signals such as first-party data and contextual advertising. Sponsored by Clinch. | | |
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