Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.
Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.
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This week’s Digiday+ Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023. A year into Elon Musk's takeover of Twitter, now X, one strategist lifts the lid on an agency's strained relationship with the platform. Media agency Billups launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech.
Editor's note: Digiday will be off for Thanksgiving Day. Look for our next newsletter on Friday, Nov. 24.
Other things to know about The Digiday Content Marketing Awards will recognize the companies and campaigns using content to modernize media and marketing. Check out our eight new categories and submit by December 8 to secure the lowest rate on entries. Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. Sponsored by Klaviyo. Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are increasing their focus on gamer moms. Sponsored by Activision Blizzard Media.
Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.
As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched.
Billups, a Portland, Ore. media agency, launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech.
Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.
