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NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September Advertisers bought $513 million worth of in-game spots for the month By Jason Lynch Ratings for NFL games have been off slightly this year, but the bottom line for the networks with football rights continues to grow. Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index. In September, TV advertising during NFL games jumped from $504...
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Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook The chance ‘to own attribution is a big deal,’ said the ad sales chief By Jason Lynch Nielsen made a big splash this week by announcing that it will finally begin to publicly share ratings for Netflix shows, but NBCUniversal ad sales chief Linda Yaccarino wishes the company would focus more on improving its current measurement platforms instead of creating new ones. Yaccarino spoke with Adweek during Wednesday's Brand Genius gala, which...
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