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NHL Legends Star in This Emotional Tribute to the 125-Year-Old Stanley Cup Timed to the playoffs, the ad celebrates hockey's history By Christine Birkner For the last century, NHL players have battled for the highest honor in hockey: having their names emblazoned on the 125-year-old Stanley Cup. The NHL is celebrating the cup's history, as well as its own, with a new ad campaign that's part of the league's centennial celebrations this year. The cup, one of the oldest...
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Brawny Put Snapchat Spectacles on Toddlers to Film an Adorably Messy Mother’s Day Ad Happy accidents from four real families By Tim Nudd Strapping a GoPro to your dog is so 2015. These days, to get the best pint-size footage, you have to strap Snapchat Spectacles to your kid! And that's just what Cutwater did for its new Mother Day's commercial for Brawny, which was shot from the point of view of children wearing the socially connected eyewear....
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Apple and Chevrolet Were Last Week’s Biggest Spenders on New TV Ads The NBA Playoffs and Kentucky Derby were the top recipients By Erik Oster The first week of May brought with it big ad spending, myriad sporting events and a ubiquitous romantic ad from a top advertiser. According to Kantar Media, media placement expenditures for national broadcast of new creative last week nearly doubled compared to the last week of April, reaching a total of $163 million. For the...
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The Glory of ‘Surfer,’ One of the Greatest Guinness Ads Ever Made Keith Cartwright picks his 3 favorite campaigns By Tim Nudd Guinness has a legendary advertising history dating back to John Gilroy's famous illustrations of the 1930s and '40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout. The brand has also unleashed countless renowned TV spots, from the Rutger Hauer "Pure Genius"...
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Nosferatu, the 1922 Silent Film, Now Has Audio Thanks to a Remarkable Getty Images Campaign AlmapBBDO's ambitious audio promotion By Angela Natividad AlmapBBDO has done it again! For its client Getty Images, the Brazilian agency has spent the last few years making in-depth, academic use of the company's massive assets (most of us don't even make it past the first page). Its 2012 campaign, "From Love to Bingo," used 873 Getty archive stills to tell the story...
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Ogilvy Is Tops in Branded Entertainment, Design and PR on First Night of The One Show The inaugural Cultural Driver Awards are also handed out By Tim Nudd The One Show hosted its first of two nights of awards on Wednesday, and of the seven Best in Discipline Pencils handed out, three of them went to Ogilvy. Ogilvy New York topped two categories--in Branded Entertainment, for its "Lifeline" 30-minute thriller starring Olivia Munn for Qualcomm Snapdragon; and in Design, for Amnesty International's "The...
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Vodafone Channels the Rhythms of Rap Music to Help Kids Who Stutter DDB & Tribal Amsterdam drops a beat By David Gianatasio To help kids who stutter, Vodafone developed "Get the Flow," a free Android app that channels the rhythm and flow of rap music. The European network provider worked with DDB & Tribal Amsterdam on the project, part of its broader "Powerful Connections" program that shows technology improving people's lives. "Stuttering holds these kids back from...
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