NHL's Coyotes stumble on D&I message; Messaging tips from Michelle Obama's speechwriter; How PR can push for DE&I ; an more

DAILY SCOOP

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.

EXECUTIVE COMMUNICATION

Selecting the right words for your specific audience

Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.

DIVERSITY AND INCLUSION

How PR agencies can initiate a culture of DE&I change

When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.

PR INDUSTRY

6 ways a PR career prepares you for working the polls

What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.

DAILY SCOOP

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.

DIVERSITY AND INCLUSION

The perils of treating DE&I as a communications issue

As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace.

THE WORKPLACE

Is remote work hurting or helping work/life balance?

New data from Blind reveals raw takes on the pros and cons of our WFH lifestyles.

MEDIA RELATIONS

4 tactics that will grab reporters’ attention

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!

WRITING & EDITING

10 word pairs with slightly different meanings

Follow this guidance to achieve more clarity and precision in your copy.

DAILY SCOOP

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.

OP-ED

How the PR industry can—and must—do more on DE&I

PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

PR INDUSTRY

During COVID-19, the pivot must serve customers’ needs

While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.

RAGAN AWARDS

Don’t miss Friday’s Employee Communications Awards deadline

Ragan will showcase the best internal communications and remote work—and the Top Places to Work. Complete your entry by this Friday, Oct. 23, at 11:59 p.m. Central time.