Nickelback Is...Cool Now?

At one time or another, we've all probably poked fun at Nickelback...including Nickelback's Chad Kroeger who parodied his often mocked song, Photograph, in a new ad for Google Photos. Richmond, Va.-based agency Arts & Letters Creative Co is behind the spot, and if that name sounds familiar, there's a reason. The agency created the mega-viral ad featuring Macaulay Culkin’s return to the world of Home Alone, which promoted Google Assistant devices in December 2018.

Watch the Google Photos ad featuring Nickelback here.

Every year, agencies make all kinds of holiday greeting cards. They're a final show of creativity during a season of giving. This year, in a year like no other, a number of shops created cards that truly reflect this wretched year. From picture games to card games to (my favorite) toilet paper cards from M&C Saatchi UK, these eight agencies delivered the year-end goods.

Check them all out here.

Kansas City independent agency Barkley is on a bit of a hot streak. It grabbed AOR duties for Motel 6 after the brand left The Richards Group. Now, it's landed four cereal brands, including Fruity Pebbles. It caps off an impressive year for Barkley, which scored a record for revenue.

How Barkley succeeds: We spoke with the agency to get a look into its secret sauce.

Another agency win: Droga5 will serve as global creative agency of record for Combs Enterprises, Sean Combs' business venture.

On Monday, TV’s top execs—who oversee broadcast, cable and streaming outlets—answered questions on how Covid has permanently changed the industry. This time around, we spoke with ad sales chiefs on the same topic.

What they learned: Disney's Rita Ferro, ViacomCBS' Jo Ann Ross, NBCUniversal's Linda Yaccarino and more top ad sales chiefs weigh in.

Campaign supports restaurant workers impacted by Covid-19.

Creators say the industry, which is crowded and unestablished, poses distinct barriers for people of color.

The home furnishings purveyor is one of the few to be both online-only and profitable.

The Biden team criticized Twitter for resetting the @POTUS handle's follower count.

Investment in podcasting and talent attracts brands like Chanel.

A look at how the reverberating echoes of 2020 will bring new behaviors marketers must be attuned to.

The former TBWA diversity chief espouses constant learning.